
“VIEVE is all about transformation. Every product amplifies your confidence and expresses who you are in a simple, effortless way. I love peppering my day with small luxuries that make me feel great. Every single VIEVE product is designed to make you feel the same way.”
MY LOVE OF MAKEUP DOESN'T SIMPLY COME FROM HOW IT MAKES ME LOOK. IT'S ABOUT HOW IT CHANGES THE WAY I FEEL. MORE CONFIDENT, MORE PULLED TOGETHER. MORE ABLE TO HANDLE THE TOUGH TIMES IN LIFE, AND FREE TO ENJOY A LITTLE PIECE OF LUXURY THAT MAKES ME FEEL GREAT EVERY DAY.


I could tell you all about the incredible formulas, and I can promise you our products perform in a way that’s super easy and intuitive – whether you’re a total makeup novice or a professional artist yourself.
But, most of all, my hope is that VIEVE feels like a home to you. A place where you can come to for advice. A place to find products that feel like small acts of self–love. And finally, a place where you can belong to a family dedicated to helping you feel like the very best version of you each day.
I’m so honoured to have you on this journey with us – I made VIEVE for you.
Love, Jamie Genevieve